![]() ![]() ![]() Should you keep generating conversions, everything is good. Once you have enough conversions to help train the algorithm, which is typically 15-25 conversions per ad set, per week, you switch from optimising for Link Clicks to optimising for Conversions. They click, land on your website and you hope that some of them will convert. Your ad will be shown to people who have higher chances of clicking on your ad. But, one of the following two scenarios will occur. If your goal is to drive traffic to your website, Link Clicks and Conversions are the way to go. Daily Unique Reach – Your ads will be shown to people once a day.Impressions – Your ads will be shown as many times as possible.Links Clicks – Your ads will be shown to people who might click on your ads.Conversions – Your ads will be shown to people who might take a desired action on your website ( purchase, view a key page, sign up ).When creating a new campaign with objective Conversions, you need to set up your ad’s optimization goal. And then? The challenging game of conversion-hunting Assuming that you have your Facebook Pixel in place and that you have a list of conversions, actions that you want users to take on your website or app, that you want to track you set out to create your first campaigns. If you have been in the Facebook Ads game for quite some time now you know the struggle of generating conversions.
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